The Boomer Market
For the first time in Canada, there are more persons aged 65 and over than children under the age of 15. The aging of the population presents both opportunities and challenges here in Ottawa and around the world. Although this trend is not new, it is receiving increased attention from governments, communities, and businesses, as most of the large Boomer cohort is now over the age of 55. Much has been written about the impact of population aging on government expenditures, especially those relation to health, pensions and economic growth in general. However, businesses have given much less attention to the older population, generally concentrating their marketing and consumer service efforts on the young millennial population.
Join us for a panel discussion as we dive into the demographic profile of Ottawa's rapidly growing, changing, and aging population based on the 2016 Census. We will also explore the needs of the older consumer market in Ottawa and what businesses can do to market and serve this booming market better.
Patrick McGarry is an outgoing Board Member of The Council on Aging of Ottawa and is an active member in his community and his profession. He volunteers with several local groups and has helped raise significant money for many important local charities and causes. Patrick’s other community involvement includes the Kiwanis Club of Ottawa and 100 Men Who Care Ottawa. Professionally, he is the Chair of the Board of Directors of Guaranteed Funeral Deposits of Canada; a not-for-profit Fraternal Organization that administers and manages pre-need funeral funds. Patrick is a licensed funeral director and was recognized by the Ottawa Business Journal in 2009 as a Forty Under 40 Recipient. Patrick McGarry is an Owner and the Chief Operating Officer of Hulse, Playfair & McGarry Funeral and Cremation Services.
One of Canada’s leading experts on the Census, Doug Norris
, PhD. is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he earned the nickname of “Mr. Census” in his role as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects. And he frequently writes articles and delivers speeches on demographics, immigration, ethnicity and the family. An adjunct professor at the University of Alberta, he serves on several steering committees related to the use and development of social data. He holds Bachelor of Science and Master of Science degrees from McGill University and a Ph.D. in biostatistics and demography from Johns Hopkins University. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence in recognition of his exceptional contribution to the agency. That same year, the Canadian Population Society also awarded Doug a Lifetime Achievement Award for “Outstanding Contributions to Canadian Demography.” In 2009, Doug authored the well-received Fact Book on Aging: Seniors in Ottawa
on behalf of The Council on Aging.
, PhD. (Psychology) is an ongoing member of the Council on Aging of Ottawa Board and Chair of the Age Friendly Ottawa Steering Committee. She recently retired as the Research Director at the International Longevity Centre Canada. She is a gerontologist, educator, researcher, and policy analyst. Louise played a leading role in developing World Health Organization's Age-friendly Cities Guide (2007). As research manager for the National Advisory Council on Aging and for the Division of Aging and Seniors, Public Health Agency of Canada, she contributed to the translation of gerontological knowledge and helped increase public awareness of aging.
Michael Crockett, President and CEO of Ottawa Tourism is a recognized leader in tourism and aviation in Canada. Prior to joining Ottawa Tourism, Michael served as Senior Vice President with InterVISTAS Consulting, where he was responsible for the firm's airline, air service development, and tourism practices in Canada. Michael has over 15 years experience at the management level with two of Canada's major airports, the Winnipeg Airports Authority and the Ottawa International Airport Authority. Michael is very active within the tourism industry and other business groups. He is a Board member with the Ottawa Chamber of Commerce, and with the Ottawa International Hockey Festival, and serves as a member of the Program Advisory Committee for the Bachelor of Tourism & Hospitality Management Degree Program at Algonquin College. He has also been a Board member with the Ottawa 2017 Bureau, Invest Ottawa, the Tourism Industry Association of Canada (TIAC), Ottawa Tourism, and Ottawa's Tourism Development Council. In 2017, Michael was elected as a Fellow of the Royal Canadian Geographical Society. He is a recipient of the Queen Elizabeth II Diamond Jubilee Medal, recognizing his contributions to Canada. Michael’s business leadership and volunteerism has been formally recognized by a broad range of stakeholders, such as Airport Business Magazine, the Ottawa Business Journal, and Ottawa’s own tourism industry. Michael has a Master’s degree in Geography from the University of Manitoba and he is a Certified Barbecue Judge.